The Unbearable Sameness of “Cool”

When you study buzzwords or fad words from each generation, very few stand the test of time. “Groovy”? “Hep”? “Tight”? “Gnarly”? (Really?) Nope. All of them – gone from our lexicon. However, one has stood strong for at least 3 generations. That is “cool”.

I don’t know why this specific word has lasted for so long, but I think I understand why what the word represents has endured. The idea is that you not only fit in, but that you fit in very nicely. Cool is comfortable. It fills that 3rd level of Maslow’s hierarchy of needs. It means we are accepted and maybe even respected by the tribe.

Long ago, ‘cool’ meant being different in some sort of interesting way. The ‘differentness’ is what made the person (or the action) ‘cool’. However, ‘cool’ wasn’t usually associated with virtue or engaging in something ‘good’ or particularly healthy or virtuous. And that’s the downside – the dark side – of ‘cool’. It was never about becoming fully alive. It was never about growing as a person or being the best version of oneself. It was typically about wearing masks and aspiring to something that wasn’t worth the effort.

That differentness imbued with a general lack of goodness or virtue has become sameness. When you look around these days, ‘cool’ is about blending and conformity. Challenging traditional values was once considered ‘cool’. Now, if you don’t challenge them and conform to the ‘new normal’, you’re likely to be marginalized with visceral enthusiasm. Wearing underwear on the outside of one’s clothing (or in place of outer garments) used to be reserved for Superman. (Probably not the impression he was trying to give, though.) Now, if you leave anything to others’ imagination, you’re prudish. Getting a tattoo was once a unique thing to do. Now, it’s not a matter of getting a tattoo to express individuality – it’s that you’re kind of strange if you don’t get one. (This is not a judgment on tattoos, by the way – just saying that they hold no inherent ‘goodness’ or value.)

This new definition of ‘cool’ doesn’t just lack virtue, though – it’s not even cool. It’s now about fitting the beautiful diversity of what every single person brings to the table into a very small box – and a boring box of sameness, to boot.

But perhaps herein lies opportunity to rekindle ‘cool’ in a whole new way – a way that makes goodness and virtue desirable as something ‘different’. Recall those words from 1 Corinthians 12 where St. Paul says, “For the body does not consist of one member but of many. If the foot should say, ‘Because I am not a hand, I do not belong to the body,’ that would not make it any less a part of the body. And if the ear should say, ‘Because I am not an eye, I do not belong to the body,’ that would not make it any less a part of the body. If the whole body were an eye, where would be the hearing? If the whole body were an ear, where would be the sense of smell? But as it is, God arranged the organs in the body, each one of them, as he chose. If all were a single organ, where would the body be? As it is, there are many parts, yet one body.’”

There is a reason each of us is different. We all have unique talents which aren’t always appreciated by others, but that shouldn’t stop us from fully developing them for the good of mankind and for the glory of God. We’re meant to strive for goodness and virtue. Becoming more virtuous means becoming more like God. Anything else is disordered and a waste of our efforts. It’s just not ‘cool’ (in this new sense, of course).

Dare to be different. Dare to be the best you imaginable. Dare to let others see God through your actions. How cool would that be?

Vincent married up more than a quarter century ago and is a proud father of 5 wonderful daughters. He teaches business classes at a college in Greenville, SC, but thrives on discussing controversial topics, especially as they relate to Church teachings on sexual morality.